Gemini Moon Botanicals Logo Design
Gemini Moon Botanicals is a charming, small candle business founded by Genevieve Mossey, a proud Queer Xicana artisan based in Oakland, CA. Genevieve's vision was to create exquisite, handmade botanical-inspired candles that capture the essence of natural beauty and craftsmanship. To bring this vision to life, I was tasked with designing an attractive logo that not only reflects the high quality of the products but also amplifies their unique, handcrafted allure.
Website: geminimoonbotanicals.com
Original Design
The small business, originally named Love, Genevieve Candle Co., focused on candle products. As the company expanded into skincare, body spray, and other products, a new logo was needed to reflect this growth and diversification.
The Rebrand
The project involved extensive research into botanical elements, traditional and contemporary design trends, and the cultural significance of the brand's identity. The goal was to create a logo that resonates with the diverse community Genevieve serves, highlighting both their cultural heritage and the natural inspiration behind their candles. The final design is a harmonious blend of elegant botanical motifs and modern aesthetics, crafted to stand out in a competitive market while staying true to the artisanal nature of Gemini Moon Botanicals.
